State of AI Apps Report 2025 is Live!
Trusted by global digital leaders
![[Rebranding] Homepage - The next generation of digital insights Img](http://images.ctfassets.net/vfkpgemp7ek3/6Y9rWza06bvkQ27hJJUKUx/c89e01de596227d7e92376b8c57c4ff6/Homepage_-_Platform.png "[Rebranding] Homepage - The next generation of digital insights Img")
The next generation
of digital insights
Our award-winning digital market insights platform provides transparency across mobile app, advertising, and audiences. From app downloads and engagement to omnichannel ads served, understanding the end-to-end digital journey has never been easier.
Better data comes
from real people
Every day, billions of consumers download and interact with millions of digital properties. Our data collection begins with a global panel of consumers - because where your data comes from, and who it comes from, matters.
![[Rebranding] Homepage - Step one: Collect data from the source (Icon)](http://images.ctfassets.net/vfkpgemp7ek3/673Ijzm2bNFGcPF6qwaqAV/4021df7ccb358269a0bd0aae372618e4/icon3.svg "[Rebranding] Homepage - Step one: Collect data from the source (Icon)")
Step one: Collect data from the source
We collect a representative sample of app and digital advertising activity via our global first-party consumer panel and app store APIs.
![[Rebranding] Homepage - Step two: Process data for highest data quality (Icon)](http://images.ctfassets.net/vfkpgemp7ek3/2jHSxop6mUSdapLgXUW3rd/81c05926db26946d0d87ddb15b1d480a/icon1.svg "[Rebranding] Homepage - Step two: Process data for highest data quality (Icon)")
Step two: Process data for highest data quality
We aggregate and enrich the anonymised data with our models and third-party datasets, and test for quality – transforming it from raw to actionable.
![[Rebranding] Homepage - Step three: Transform data into actionable insights (Icon)](http://images.ctfassets.net/vfkpgemp7ek3/7wS2GCQtkoEni5McMj9yIX/1dab7b9b1b43c2517ecaae322819e7b2/icon2.svg "[Rebranding] Homepage - Step three: Transform data into actionable insights (Icon)")
Step three: Transform data into actionable insights
Finally, we report the most actionable mobile app, digital advertising, and audience insights to you within a single platform.
Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."
Explore our award-winning
digital market insights platform
![[Rebranding] Homepage - App Performance Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/7x9WbVXTEAJp1yoUnWdAUW/03a12db87bfc1686a10f98f3e0bb351d/Homepage_-_App_Performance.png "[Rebranding] Homepage - App Performance Insights - Img")
App Performance Insights
Gain visibility into the mobile app ecosystem
Dive into downloads, revenue, RPD; active users, sessions, and time spent; keywords rankings, app ratings and reviews, search ads, and more.
![[Rebranding] Homepage - App Advertising Insights Img](http://images.ctfassets.net/vfkpgemp7ek3/2ubm8eoI24XSLdNnlMgide/b8ef36075daa0007932ab4b17fee3f68/Homepage_-_App_Advertising.png "[Rebranding] Homepage - App Advertising Insights Img")
App Advertising Insights
Develop winning paid user acquisition campaigns
Discover global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.
![[Rebranding] Homepage - Gaming Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/Po9LW6OiD1m1fS1ERtX5N/061941d5f550fc83f0f045062b394d63/Homepage_-_GameIQ.png "[Rebranding] Homepage - Gaming Insights - Img")
Gaming Insights
Drive player growth, engagement, and retention
Gain insight into RPD, ARPDAU, and more with deeper views via our GameIQ, including sub-genre, product models, art styles, monetization, etc.
![[Rebranding] Homepage - Advanced Usage Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/2WfFp7J6AmacoEBYVa4DPP/f2d7dc5c9736059f08c09fe766e4d049/Homepage_-_Usage_Insights.png "[Rebranding] Homepage - Advanced Usage Insights - Img")
Advanced Usage Insights
Benchmark user behavior against top performing apps
See sessions per user, time spent, new, retained, and churned user trends, and more.
![[Rebranding] Homepage - Digital Advertising Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/7bRk2YWd7VAdmRcjZKht9Q/78320046cd84195ecacf4558388c0da5/Homepage_-_digital_advertising.png "[Rebranding] Homepage - Digital Advertising Insights - Img")
Pathmatics
Gain insights across the digital advertising ecosystem
See ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, TikTok, X (formerly Twitter), Reddit, OTT, YouTube, display, video, and others.
![[Rebranding] Homepage - Retail Media Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/6w4FsXT8Bm2AKy4uwr6jwG/a177e9daf188c0a57f879fd1653b9ca2/Homepage_-_RMI.png "[Rebranding] Homepage - Retail Media Insights - Img")
Retail Media Insights
Optimize omnichannel media investments and strengthen retailer relationships
Everything included with Pathmatics, plus share of voice for brands and products across retailers, onsite vs offsite creatives, co-branded advertisers and products, and more.
![[Rebranding] Homepage - Audience Insights - Img](http://images.ctfassets.net/vfkpgemp7ek3/3KcW1GseU1uXnGRDVDig6N/bf9cbc64501a20ee8fd6006b7f591f6f/Homepage_-_Audience.png "[Rebranding] Homepage - Audience Insights - Img")
Audience Insights
Understand your audience and your competitors' audiences. Discover areas of opportunity to grow your business
Learn which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).
Web Insights
Connect the dots between web and app consumer behavior to get a complete view of cross-platform digital engagement trends
With insight into true audience, total visits, visits per unique user, and unique visitor data across desktop and mobile web, with daily, weekly, and monthly granularity.
Sensor Tower data is regularly cited by
Sensor Tower Blog
Retail Media Insights • November 2025
A Report Card on Target's Back to School Retail Media Strategy
Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.